Dassault Systèmes and ASICS have jointly opened a studio in Paris to test a new service that provides on-demand personalized insoles for individual foot shapes.
The ASICS Personalization Studio is an ultra-compact factory. The modular structure combines Dassault Systèmes’ 3DEXPERIENCE platform and virtual twin technology with ASICS’ own sports technology to produce on-site and on-demand footwear parts to users’ exact specifications. ASICS uses its own expertise, supported by Dassault Systèmes’ modeling and simulation technology, to design the shape of the insoles based on individual foot shape data modeled and simulated on the 3DEXPERIENCE platform.
Advanced 3D printing technology is then used to create the insole, a thick lattice structure made from a highly flexible material that offers excellent breathability and softness. The exact degree of softness can be varied for each part of the foot, aiding physical recovery by reducing strain while improving performance.
“We are delighted to collaborate with Dassault Systèmes on the ASICS Personalization Studio. Our partnership leverages the advanced technology and expertise of two industry-leading companies to provide optimal value to each customer, helping them live healthier, happier lives with products that respond to their individual needs,” said Mitsuyuki Tominaga, President and COO, Representative Director of ASICS.
ASICS plans to conduct operational tests and monitor user satisfaction as part of a trial run for a wider commercial release. In 2025, the ASICS Personalization Studio will be relocated to Japan to conduct further testing. In the future, the company is considering applying the technology to other footwear products besides insoles.
“We share ASICS’ commitment to innovations that improve health and well-being. Our partnership reflects this by demonstrating a holistic approach to manufacturing that prioritizes the consumer experience,” said Pascal Daloz, CEO, Dassault Systèmes. “It also shows how the virtual world is catalyzing the 21st century economy. Through their foundation in science, our virtual twins enable industry to not only improve the performance and the experience of products but to advance more sustainable business models.”
The launch of the ASICS Personalization Studio represents a significant step forward in individualized sporting goods production and demonstrates the potential of 3D printing technologies in modern manufacturing. This partnership could pave the way for future developments in the personalized footwear industry and set new standards for the customization and performance of sports equipment.
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